HTC CEO Peter Chou believes the worst is behind the company and that 2013 will be a rebound year for the handset maker. In an interview with WSJ (subscription) published online today, Chou acknowledges that Samsung and other competitors are spending way more on marketing. And as everyone knows, you gotta spend money if you wanna make money.
“Our competitors were too strong and very resourceful, pouring in lots of money into marketing,” Chou said of HTC’s struggles last year. “We haven’t done enough on the marketing front.”
HTC plans to get back in the game with more marketing around the product line for 2013 and has already tapped a new lead. If it’s a matter of just opening up the wallet a bit, HTC will need to rip it at the seams and pull out every penny. HTC owns 4 percent of the global smartphone market share, way behind Samsung’s 31 percent.