HTC believes the dark days are over


htc_720wHTC CEO Peter Chou believes the worst is behind the company and that 2013 will be a rebound year for the handset maker. In an interview with WSJ (subscription) published online today, Chou acknowledges that Samsung and other competitors are spending way more on marketing. And as everyone knows, you gotta spend money if you wanna make money.

“Our competitors were too strong and very resourceful, pouring in lots of money into marketing,” Chou said of HTC’s struggles last year. “We haven’t done enough on the marketing front.”

HTC plans to get back in the game with more marketing around the product line for 2013 and has already tapped a new lead. If it’s a matter of just opening up the wallet a bit, HTC will need to rip it at the seams and pull out every penny.  HTC owns 4 percent of the global smartphone market share, way behind Samsung’s 31 percent.




  1. Perhaps if their phones were not complete and utter crap, people would buy them? I regretted ever buying the rancid little turd that was ther htc desire.

    • the desire is a low end phone.. HTC makes nice phones everyone kno’s that.. the hottest phone out rite now is HTC DROID DNA.. the first HTC EVO 4G was a game changer.. and the G1 from back in the day.. that phone was dope back then.. HTC makes good phones and bad phones just like samsung does

      • another thing is HTC makes certain phones just for that phone company.. samsung makes the galaxy s3 for all the phone companys.. HTC needs to do the same and they will be on top.. they deff have potential to be 1# they need to step there game up thats all..

      • Incorrect: The desire, when first released, was htc’s flagship phone. That’s when I bought it. However, htc soon replaced it, and its successors with numerous other flagship phones. Also, the desire was laughable even compared to the iphone 3s.