April 24, 2014

What is Google's true aim with rumored X Phone?

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Some readers may recall recently reading that Motorola Mobility is making an Android powered device codenamed ‘X-Phone‘. While the known details are somewhat limited at this time, it seems pretty obvious that this may be Google’s attempt at directly taking on Apple… and Samsung.

Sure, one of the main ideas behind acquiring Motorola Mobility was not just to get hold of the patents, but also use them as a main hardware partner in future ‘Pure Google’ devices.  Done right, Google will use Motorola to make a direct impact in the very mobile market they have helped shape over the years.

With Samsung currently enjoying nearly half of all Android activations, Google could be interpreted as ‘losing control of its own operating system.  What happens if Samsung decides to change things up and go with another OS? What happens if their Windows Phone efforts are just as promising? Will relying on partners like Samsung come back to haunt Google? After all, we never hear specifically about how the Galaxy devices ‘run Android’. Is Google really benefiting from the way Samsung uses Android?

There is a very interesting read over at Unwired View which posits that Google is seeking to wrest back control of its own OS with this X Phone. If you’ve got a few minutes, we definitely recommend checking it out.

Do you think Google is worried about how Samsung employs Android for its mobile efforts? Is Google trying to go head to head with Apple and create the entire user experience at both the hardware and software level? Are they looking to become the dominant player in their own sandbox? What is Google’s true aim with rumored X Phone?

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