HTC, a name synonymous with popular android hardware, just posted their financial report for Q4 of 2012, and the results aren’t terrific. In a quarter where most electronics manufacturers excel due to the holiday season, HTC announces that they pulled in about $34.5 million in profit out of around $2.7 billion in total sales.

That may sound like a lot to Joe Everyman, but when compared to companies like Apple, Samsung, and others, the profit margin just doesn’t cut the mustard. Fortunately, HTC has taken the first step in fixing the problem by recognizing it exists; The Taiwanese manufacturer has hired a new chief of marketing, and also plans to focus more on design in 2013.

via htc