Strategy Analytics: Android gobbled up 70% of global market share in Q4 2012

Strategy Analytics: Android gobbled up 70% of global market share in Q4 2012

android_logo_nexus_wallaper_720Android accounted for seven in ten smartphones shipped around the globe in the fourth quarter of last year, according to Strategy Analytics. With an estimated 152 million smartphones shipped in Q4 ’12, Android nearly doubled in volume over the previous year. Last year saw the platform raking in 51 percent of the market however the surge now puts it at a massive 70 percent.

strategy_analytics_q412

Android is clearly the undisputed volume leader of the smartphone industry at the present time. Android’s challenge for 2013 will be to defend its leadership, not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, Blackberry, Firefox and Tizen.

The coming quarters will be interesting to watch as Windows Phone continues to step on the gas and BlackBerry tries to muscle its way back into conversations. Of course, Apple is not going anywhere anytime soon; things could be much different in Q4 ’13.  Speaking of which, iOS accounted for 22 percent of the pie, leaving only 7.9 percent of the global market to split across everyone else.

Strategy Analytics

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Scott Webster
Scott Webster 6607 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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