Verizon and A&T are both considering the switch to full-priced cell phones, according to a recent Reuters report. The two carriers are are weighing whether to follow T-Mobile into the non-subsidized smartphones territory and offer monthly installments.
“That’s something we’ve looked at on several occasions. I kind of like that idea…It’s something we’re going to be watching.” AT&T CEO Randall Stephenson
Verizon CEO Lowell McAdam, a tad guarded, says the idea is “very intriguing” but worries customers won’t want to pay full-price for devices.
T-Mobile is expected to sunset Classic Plans this year and will move to full-priced handsets though it isn’t clear when this takes effect.