HTC will employ a new camera sensor for the upcoming M7 smartphone, reports Pocketlint. Said to be marketed as “Ultrapixels”, it’s not all that different from what other companies have done with their camera technology. Instead of looking for the 13-megapixel camera sensor, we should expect three separate sensor layers that can be used together for one image
The technique, similar to that used by Sigma in the Foveon X3 sensor, means that three lots of data can represent one final pixel. All that extra data can be intelligently “combined” to generate a crisper, cleaner image and, in the case of the Foveon sensor, better colour accuracy.
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HTC has done a great job of integrating better camera experiences in devices over the last few years, as evidenced in some of the myTouch models. We’re curious, however, if HTC might potentially put a little too much focus on the camera aspect of their smartphones for 2013. Remember how awesome the Beats stuff was going to be a few generations back?