The Weather Company launches first major redesign since 2009

The Weather Company launches first major redesign since 2009

The Weather Company, together with Toyota, launched a major redesign on Monday of The Weather Channel App for Android. The first major overhaul of the app since 2009, the visual appearance is striking. The application instantly displays your localized forecast, and even estimates when current conditions may change.

 

Of course, this free app comes at a cost. Your front page forecast is layered on top of a completely branded background, something The Weather Company says “offers weather-triggered, dayparted creative for more relevant storytelling and a more integrated experience for both the consumer and advertiser.”

If you can look past the advertisements however, this redesigned app really does have a lot of new features that will make you happily raise your brows. Easier access to current conditions, instant severe weather information and updates, new localized maps including past and future radar, a broader choice of weather related videos, and even the ability to share weather forecasts, maps, alerts and more with family and friends on Facebook, Twitter and other social networks.
Let us know what you think. The new Weather Channel App is now available on Google Play.

About author

Scott Webster
Scott Webster 6574 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

You might also like

News and Rumors

Samsung Intercept Coming to Virgin Mobile

Pre-paid wireless provider Virgin Mobile has selected the Samsung Intercept as its first Android device. The ‘successor’ to last year’s Moment runs Android 2.1 and features an 800MHz processor, a 3.2-inch display, a 3.2-megapixel camera, and support for WiFi, GPS, and Bluetooth.

News and Rumors

Verizon Takes iPhone Directly on with “Droid Does” Campaign [VIDEO]

This is the ad campaign we’ve all been waiting for. Verizon has decided to step up to the plate and show Sprint and T-Mobile how to generate serious interest in

News and Rumors

Getjar Getting App Discovery/Conversion Right, Take Notice Google!

In a press release put out today, Mobile Security firm NetQin is reporting that through GetJar’s pay per download ad campaign system, they have seen 100% growth in the US

6 Comments

  1. Brent Callahan
    February 20, 13:31 Reply

    When I need weather, I always order it from the Weather Company. 50% off cloudy days this week only!

  2. Stephanie Lanier
    February 20, 14:50 Reply

    The Weather Company, was formerly named The Weather ChannelĀ® Companies. And I have to agree with you Robert, the ads are a bit of a distraction.

  3. joe_k
    February 20, 16:52 Reply

    Jeez what is it with these blogs that refuse to post a link to anything but their own content?? You can’t at least post a freakin’ Play Store link to the app? Or even a link to the press release?

Leave a Reply