T-Mobile responds with fury To AT&T’s newspaper ads

Everyone loves a good fight, and this will be no different. T-Mobile has started (or is it answered?) a campaign against AT&T that is sure not to disappoint.

Let’s start at the beginning. Back in January, T-Mobile’s new CEO John Legere came out ready to fight with the competition, calling AT&T’s network “crap“, and some other not so nice things about everyone else at his companies keynote CES event. He was trying to bring a fresh outlook to the company, and in all honesty, he may have gone too far.

So AT&T responded, and did so in a big way when they took out a full-page attack ad in the New York Times, Wall Street Journal and USA today. The ad claims T-Mobile drops 2x the calls as AT&T as well as supporting network speeds that are only half as fast as AT&T.

ATT ad

Well, those ad’s definitely got T-Mobile‘s panties in a bunch. So here we are today, with T-Mobile jabbing back with their own attack ads towards AT&T, and I am loving T-Mobile‘s new no-holds-barred approach.

Tmobile ad1

Tmobile ad2

So, when are these going to run? These are all proof prints that have been sent to the important guys at T-Mobile for approval. According to TmoNews, we may even see these in the newspapers as early as today.

Tmobile ad3

Honestly, all I can do is laugh at all of this bickering. Welcome ladies and gentlemen to the new T-Mobile, and what is sure to be an advertising war of epic proportions.

As we watch this battle unfold, what are your thoughts on the matter? Tell us how you feel in the comments below!

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In addition to smartphones and mobile gadgets, Scott has a deep appreciation for film, music, and sunflower seeds. A husband and father, he likes spending down time riding his mountain bike or binge-watching TV. Scott has overseen the day-to-day activities of AndroidGuys since 2007.
  • Richard Yarrell

    [email protected] is an industry JOKE with poor data and crappy update abilities to all handsets. Piss on [email protected]

  • They have a great point. Why go to all that trouble over a company a third of the size if you aren’t worried about them?

  • there’s a saying. “the truth hurts” So perhaps TMo is feeling the hurt? I know from experience that their network drops calls and isn’t exactly the best. yes, I kicked TMo to the curb. Unfortunate, especially because they have pretty good customer service. I just will not tolerate drop calls and poor call quality. I just won’t. i also know someone with TMo and he says it’s the bane of his existence (his exact words). if you ask him why doesn’t he just switch? he gives you silence and puzzled look. it’s masochistic.

  • AweBeyCon

    I’ve had T-Mobile for 11 years and I’ve never had a problem with dropped calls, I would say maybe 3-4 total the entire time I’ve had them. Given that I make several calls a day, that’s pretty good service to me. Over the years it seems to have just gotten better. AT&T can suck it. They blow smoke at the little guy but T-Mobile’s bout to come out swingin’. Watch out!

  • UbuntuMan

    Freedom trumps all! And that’s what T-Mobile allows you to do with your phone. It allows you the freedom to use your phone as you like. All the others except maybe Sprint, nickle and dime you to use your phone. So, if I get a droped call or no connection, I don’t mind. In the end I know I pay a lot less than all the others for service and get to use my phone however way I like it. Also, the customer service is so great.

  • TheTruthSquad

    I had ATT for a year and the only problem I had was I couldn’t get a signal in the Phoenix International Airport! Everyone else there was chatting away and I had zero bars.
    I had to contact customer service twice and it was a MISERABLE.experience.
    Go get them TMobile!

  • MondoGordo

    @Techinplain English Or perhaps it’s not masochism, merely lack of a better alternative.

  • Kevin Smart

    I have been a T-Mobile for 12 years. I was with Verizon for one year (too expensive) and with Sprint for two years (too slow). I cancelled T-Mobile because they got in bed with AT&T. I will NEVER do business with AT&T again. Once the merger was blocked, I switched back to T-Mobile.

    Bottom line: I save $100 per month on 5 Android phones over my Sprint plan, which was cheaper than the AT&T/Verizon plans. Yes, I have to pay full price for my Nexus phones, but the $1200 annual savings more than makes up for $1750 in phone costs.

    When deciding, I figured that a “discounted” new phone would cost between $100 and $200 for a total of $500 to $1000. The service would cost an additional $2400+ over the two year contract. That means that my two-year savings is between $1150 to $1650 by not going with AT&T/Sprint/Verizon.