Everyone loves a good fight, and this will be no different. T-Mobile has started (or is it answered?) a campaign against AT&T that is sure not to disappoint.
Let’s start at the beginning. Back in January, T-Mobile’s new CEO John Legere came out ready to fight with the competition, calling AT&T‘s network “crap“, and some other not so nice things about everyone else at his companies keynote CES event. He was trying to bring a fresh outlook to the company, and in all honesty, he may have gone too far.
So AT&T responded, and did so in a big way when they took out a full-page attack ad in the New York Times, Wall Street Journal and USA today. The ad claims T-Mobile drops 2x the calls as AT&T as well as supporting network speeds that are only half as fast as AT&T.
Well, those ad’s definitely got T-Mobile’s panties in a bunch. So here we are today, with T-Mobile jabbing back with their own attack ads towards AT&T, and I am loving T-Mobile’s new no-holds-barred approach.
So, when are these going to run? These are all proof prints that have been sent to the important guys at T-Mobile for approval. According to TmoNews, we may even see these in the newspapers as early as today.
Honestly, all I can do is laugh at all of this bickering. Welcome ladies and gentlemen to the new T-Mobile, and what is sure to be an advertising war of epic proportions.
As we watch this battle unfold, what are your thoughts on the matter? Tell us how you feel in the comments below!