August 20, 2014

HTC: Enough of this 'quietly brilliant', we're challenging Apple and Samsung

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HTC, as you all know, is one of the leading smartphone brands in the world, and especially in the Android space. While Apple and Samsung are two of the top mobile brands in the world, HTC has been slowly slipping in market share.  So, now it’s time to put aside the slogan of ‘Quietly Brilliant’ and take a different approach. HTC’s Global President of Sales, Jason Mackenzie, speaking recently with Fierce Wireless advised:

We’re changing the culture within HTC. Our culture has always embraced this “quietly brilliant” mentality, which meant the good things about being humble. But we’ve been too quiet. We’re embracing that we need to be a challenger. HTC is a company fighting against two of the biggest companies in the world, Apple and Samsung, who have a lot of resources. So we’re embracing that.

This is an open message from HTC to everyone else that they are ready to come back and be an aggressive competitor.Of course, HTC didn’t have a good relationship with Apple in past (who does?), but they also appeared to settle the issue.

Let’s see what happens in the future, eh? Do you think HTC is good enough to go head-to-head with Apple and Samsung? Share your thoughts with us in the comment box below.

Source: Fierce Wireless