Is Amazon working on a $99 7-inch Kindle Fire HD?

Is Amazon working on a $99 7-inch Kindle Fire HD?

Amazon seems to be on a tablet price slashing spree lately, and the latest news seems to continue the trend. According to, it is rumored that a $99 Kindle Fire 7″ tablet is in production, and will be shipping this year. The new Kindle Fire HD will still have a TI processor like the rest of the lineup, and will have a 1280×800 resolution, just like today’s Kindle Fire HD 7″ currently does.

amazon kindle 7in tablet

Is Amazon just trying to quickly move out stock, or do they have something else up their sleeves? No matter what the situation, it is definitely working in favor of the consumer. Earlier this month, Amazon announced reduced prices on its Kindle Fire HD 8.9″ devices. The Wi-Fi-only version will cost $269, down from $299, while the LTE version dropped from $499 to $399.

You may think $99 is a joke, but IDC Research Director on Tablets, Tom Mainelli, says otherwise. According to Mr. Mainelli, he believes this year tablets running Google’s Android operating system will overtake the iPad for the first time, and the price seems very reasonable. (The Amazon Kindle Fire, of course, uses its own version of Android.)

In the end, the possibility of a $99 Kindle Fire HD is just a rumor, but one we can’t ignore. Amazon denies that such a price drop will be happening, so all we can do is wait patiently and see what will happen.


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Scott Webster
Scott Webster 6602 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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  1. Quryous
    March 20, 16:08 Reply


    When the reported Bill of Materials for a 5 inch Samsung Galaxy S4 is in the neighborhood of $240US, it makes me wonder just what “Quality” level a 7 inch Kindle Fire HD would have to descend to to sell for only $99US.

    SOMEthing has to give.

    If the unit is of reasonable quality, costing Amazon, oh, say $240US, can they discount it to only $99 with the expectation that the AVERAGE unit will generate at LEAST $140US in profit from book sales, etc?

    I SERIOUSLY doubt that Amazon will be able to recoup an AVERAGE of $140US in book sales for each $99US unit and barely reach profitability if the tablet is of good quality but price restrained like a loss leader.

    But, if I am wrong, I’ll be in the line with cash!


  2. Coop Potter
    March 21, 02:59 Reply

    One important issue however is the Kindle is a closed – system — you can not access the Android – only use Kindle’s Proprietary System – this is a huge disadvantage to a lot of users —

    I recently purchased a Novo 7 Venus Android tablet for $149 through a site called TabletSprint — and this tablet rivals the Nexus 7 for a lot less — with most of the same features, including a Quad Core processor and a hi-res 1280×800 IPS screen display – Plus a microSD card slot, HDMI, and Front and Rear Cameras, all of which the Nexus 7 doesn’t feature.

    Maybe if the Kindle tablets gets better specs like the Venus tablet as well in the future allows more of an open access for those whom want it — but for now, it’s really limited in what you can do with a Kindle tablet and what you do have access to.

  3. zero110100
    March 24, 15:13 Reply

    They just dropped the price on the current kindle fires.

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