July 26, 2014

T-Mobile's UNcarrier pricing details surface

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The first details of T-Mobile’s forthcoming UNcarrier strategy have surfaced online, albeit in a very unofficial manner. The document you see here comes courtesy of Engadget and spells out the preliminary pricing and Classic Plan options for T-Mobile’s new direction.

As it appears here, individual plans start at $60 per month and include unlimited talk, text, and 500MB of data. All plans, for that matter, will include the unlimited calling and texting; customers simply choose the data plan that fits their needs.

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All but the truly unlimited data option also include tethering (SMSH, or Smartphone Mobile Hotspot) as part of the package however you can add-on a bucket of tethering to the $90 unlimited data plan. Once you hit your tether allowance, the feature turns off for the remainder of the month. Not to worry, though, as your unlimited high speed data continues on.

Expected individual rate plans for T-Mobile UNcarrier strategy

  • $60 for Unlimited talk and text plus 500MB data (and unlimited tethering)
  • $80 for Unlimited talk and text plus 2GB data (and unlimited tethering)
  • $90 for Unlimited talk and text plus 4GB data (and unlimited tethering)
  • $100 for Unlimited talk and text plus 6GB data (and unlimited tethering)
  • $110 for Unlimited talk and text plus 8GB data (and unlimited tethering)
  • $120 for Unlimited talk and text plus 10GB data (and unlimited tethering)
  • $130 for Unlimited talk and text plus 12GB data (and unlimited tethering)
  • $90 for Unlimited talk and text plus unlimited data (must add tethering plan separately if desired)

Family plans follow a similar strategy in that customers pick the right data plan; mobile broadband options are also expected as add-on options for voice plans as well as standalone.

It is expected that T-Mobile announces the new plans at the upcoming March 26 event in New York.

Engadget