April 19, 2014

HTC talks about delay for HTC One, confirms it's camera-related

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htc_logo_03_720

HTC has confirmed that the reason for the delays in getting the HTC One to market is, in fact, related to the camera.  In speaking with the Wall Street Journal, HTC marketing lead, Benjamin Ho, said it was because the Ultrapixels camera is specially-made for them and the demand is very high.

“Our friends in the media have been asking why there has been a delay in shipments for the new HTC One, whether there is a component shortage,” he said. “There is some shortage, because the phone’s camera was designed specifically for us, and production cannot be ramped up so quickly.”

Mr. Ho also indicated that HTC plans to shed the “Quietly Brilliant” tagline this year as it looks to fight back for more smartphone market share.

“We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years.  The new approach, he says, will be bolder.

What do you guys think the general public will say about HTC once the HTC One finds its way into the hands of buyers? Will they find it to be a solid luxury experience in the same lines as the early reviews?

WSJ

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