For years now, Android and iOS users have been able to easily make in-app purchases though Google Play, iTunes, and the Amazon App Store. Soon, we will be able to add the Nook Store to the list thanks to a partnership between Barnes & Noble NOOK and Fortumo.
In-app purchases won’t be coming to Nook right away. Instead, they will be rolling out gradually over the next few months, with availability beginning in April. For customers, in-app purchasing offers easy access to the most popular games as well as free apps on NOOK, and gives users the ability to buy extra levels, virtual coins, and other upgrades. Just like the Amazon App Store and Google Play, once a customer has registered for in-app purchasing through the NOOK store, there’s no need to enter credit card numbers before each purchase. Users simply click “pay” and the transaction is complete.
This is great news for developers. It means that they will now be able to monetize premium content for apps on devices such as the Nook HD and Nook HD+, and it will also provide teams with all the tools and resources they need to implement in-app purchasing, including a powerful dashboard with real-time insights on revenues. “We are thrilled to bring in-app purchasing to NOOK with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our NOOK customers with a more in-depth app experience and an even wider selection of popular apps,” said Claudia Romanini, VP of NOOK Apps, NOOK Media, LLC.
Barnes & Noble may be a little behind, but better late than never, right? We will make sure to keep you updated on any specific release dates and details as soon as we get them.