T-Mobile sees positive customer growth first time in four years
Recently, T-Mobile decided to become an ‘UnCarrier’ network, as they decided to left the ‘clueless-cellular-company building’, and it seems it was the best decision T-Mobile made in recent times. T-Mo just had the first positive customer growth in four years, as back in Q4 2012, T-Mobile lost around 349,000 customers, but now in Q1, T-Mobile noted net increase of 579,000 new customers. Have a look on the details:
- Total customer base increased 579,000 in the quarter to 34 million
- Branded net customer additions were positive in the quarter, a significant improvement of 352,000 sequentially
- Branded postpaid net customer losses improved to a loss of 199,000, a 61% improvement from a fourth quarter 2012 loss of 515,000
- Branded prepaid additions of 202,000, increased sequentially from 166,000, marking the seventh consecutive quarter of branded prepaid customer additions; T-Mobile has added approximately 1.7 million branded prepaid customers over the past seven quarters
- Branded postpaid churn declined to 1.9%, an improvement of 60 basis points sequentially and the best branded postpaid churn results in four years
Also T-Mobile’s President and CEO John Legere said:
“These results display positive momentum and the first positive branded growth in four years. We have made material progress in stabilizing our branded business in Q1, which provides a solid foundation to build on with the new Un-carrier customer offers we launched last week across America. I believe the best is yet to come!”
T-Mobile will announce the earnings on May 8th – then we will know how well they are doing ‘economically’. It seems T-Mobile is reaching new skies, and 2013 would be a good year for Magenta. What are your thoughts about T-Mobile’s new policy and this new achievement? Tell us about it in the comment box below.
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