Apple shared its March quarter earnings with the public yesterday afternoon, and while they managed to keep a steady quarter with their iPad sales, it wasn’t enough to thwart the growth of low-cost Android devices. Thanks to Androids presence, Apple saw big losses in terms of global market share.
Apple announced that they sold 19.5 million iPads in the March quarter, which comes out to 48.2% of the global tablet market. That figure is impressive, especially since they only have two tablets on the market, but it is also a huge decrease from the 63.1% share Apple controlled in the same quarter last year. In the first quarter of this year, Android has done nothing but grow as their tablets accounted for 43.4% of all tablets shipped. That is up from 34.2% last year.
We also have to mention, with a slight chuckle, that Microsoft’s Windows platforms were finally able to make a dent in the tablet market as well in the first quarter. According to Strategy Analytics, they captured 7.5% of the global market. That’s up from nothing (0%) in the same quarter in 2012.
Global Android tablet shipments increased 177% annually
Looking at all the figures, the demand for tablets is now higher than ever. Consumers, businesses, and educational institutions are now implementing them for every day tasks. According to Strategy Analytics analyst Peter King, “Global branded tablet shipments reached an all-time high of 40.6 million units in Q1 2013, surging 117% from 18.7 million in Q1 2012. Global Android tablet shipments increased 177% annually to 17.6 million units alone.”
After looking at this past quarter, Apple better be worried. With the talk of the new Nexus 7 and Samsung Galaxy Tabs in the works, I can only see the gap closing further. It will truly be interesting to see what figures we see at the end of the second and third quarter this year. Share your thoughts! Make sure to tell us what you think of the numbers in the comments below!