HTC reportedly in “utter freefall” as execs jump ship

HTC reportedly in “utter freefall” as execs jump ship

We’re not here to beat a dead (or dying) horse and we hate to cover any Android player in a bad light, but that’s what we have to do from time to time. As most of you know, HTC is having a tough go at things over the last few quarters and is really, really banking on the HTC One to help jump-start a comeback.

A new post on The Verge tells us that things are not looking good and that high-level executives are jumping ship at an almost scary rate. Here’s a short list of names who have reportedly left the company over the last couple of months.

  • Chief Product Officer – Kouji Kodera (responsible for HTC’s overall product strategy)
  • Vice President of global communications – Jason Gordon
  • Global retail marketing manager – Rebecca Rowland
  • Director of digital marketing –  John Starkweather
  • Product strategy manager – Eric Lin

We don’t need to tell you that those are some rather important roles within the company. Sadly, it could go all the way to the top of the ladder as HTC CEO Peter Chou has staked his own spot on the success of the HTC One. Should it fail to be the winner that the company needs, Chou says he will step down from his position.

Non-starts and slow starts

If you’ve been paying attention over the last couple of weeks then you likely know that the HTC First was a resounding dud. As the next-generation Facebook phone experience, it has gone from $99 to $.99 in roughly one month’s time. Indeed, all of the hype and fanfare is for naught as the phone is already on its way out. Unfortunately HTC will pay the price for climbing into bed with Facebook.

As for the flagship HTC One, it started off slowly but is said to be gathering momentum. But, with 10 million Galaxy S 4 shipments, Samsung shows no signs of slowing down. Even with all of the great word of mouth for the HTC One it doesn’t sound super promising.

The Verge

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Scott Webster
Scott Webster 6616 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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14 Comments

  1. timmyjoe42
    May 22, 09:59 Reply

    If HTC sold the One unlocked for a price similar to LG and the Nexus 4, I would buy one in a heartbeat. There is no justification for paying almost double the price of the Nexus 4 for a One.

    • Mo
      May 23, 14:50 Reply

      There’s no justification and yet they’ve sold 5 million units? This phone is competitor to the S4 and the Xperia Z and has a price tag to go with it…

      • timmyjoe42
        May 28, 08:30 Reply

        And how many of those 5 million sales were at subsidized prices leaving the customer in a 2 year contract? There is no justification for any manufacturer having MSRPs of $700 except the providers use this cost to force consumers into the contracts.

  2. Jonathan Bunch
    May 22, 09:59 Reply

    here is where Google needs to step in and do like they did with moto, just buy them.

  3. Mike M.
    May 22, 21:55 Reply

    I’ve had 2 HTC phones. Both of them had several severe bugs that HTC never would fix with updates. The only thing I got out of them was to buy their next phone when it gets released and the bugs would be fixed. Lesson learned. No more HTC phones for me regardless of their spec sheet. If they won’t support their phones then I won’t support them.

  4. Christopher
    May 23, 14:57 Reply

    I have owned htc tp, tp2,evo4g,evo3d, I used an S4 for 2 weeks and then I got a black htcONE currently running CM and AOKP and would never go back.. And I am happy its not as popular I mean besides for apple users who wants a phone so common that 10+ million other people have and it identically resembles there s2 and s3 so effectively to the regular joe all galaxys are the same so you have the same plastic phone as like 40 million people… yay!

  5. Ben Reeves
    May 23, 15:01 Reply

    An HTC device with a NON-removable battery makes it much less attractive for a decent segment of the market. Ditto for the limited storage. I just went from the Thunderbolt to the Rezound to the S GS4. That being said, I hope HTC can get things turned around and stay in the game.

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