August 30, 2014

HTC reportedly in "utter freefall" as execs jump ship

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We’re not here to beat a dead (or dying) horse and we hate to cover any Android player in a bad light, but that’s what we have to do from time to time. As most of you know, HTC is having a tough go at things over the last few quarters and is really, really banking on the HTC One to help jump-start a comeback.

A new post on The Verge tells us that things are not looking good and that high-level executives are jumping ship at an almost scary rate. Here’s a short list of names who have reportedly left the company over the last couple of months.

  • Chief Product Officer – Kouji Kodera (responsible for HTC’s overall product strategy)
  • Vice President of global communications - Jason Gordon
  • Global retail marketing manager – Rebecca Rowland
  • Director of digital marketing –  John Starkweather
  • Product strategy manager – Eric Lin

We don’t need to tell you that those are some rather important roles within the company. Sadly, it could go all the way to the top of the ladder as HTC CEO Peter Chou has staked his own spot on the success of the HTC One. Should it fail to be the winner that the company needs, Chou says he will step down from his position.

Non-starts and slow starts

If you’ve been paying attention over the last couple of weeks then you likely know that the HTC First was a resounding dud. As the next-generation Facebook phone experience, it has gone from $99 to $.99 in roughly one month’s time. Indeed, all of the hype and fanfare is for naught as the phone is already on its way out. Unfortunately HTC will pay the price for climbing into bed with Facebook.

As for the flagship HTC One, it started off slowly but is said to be gathering momentum. But, with 10 million Galaxy S 4 shipments, Samsung shows no signs of slowing down. Even with all of the great word of mouth for the HTC One it doesn’t sound super promising.

The Verge