T-Mobile details its "Boldest Moves Yet"
Well, the press event is just getting underway and, yet, T-Mobile’s press release has already hit the inbox. So, here’s what the Un-carrier is up to today. In short, it’s all about upgrading handsets, new handsets, and LTE expansion.
The biggest and best part of the announcement is about JUMP! program Want a new smartphone but don’t wanna pay full cost yet again? Simply pay $10 per month and you’re almost there. No $36 upgrade fee, no waiting for two years. Just Upgrade My Phone?
Customers can upgrade to a new phone, financed through T-Mobile’s Equipment Installment Program (EIP), twice every 12 months after they’ve been in the JUMP! program for six months. Got some leftover EIP payments? They’re gone. Current customers can purchase new phones for the same upfront pricing as new customers, with device financing and Simple Choice Plan, a no-annual-service contract.
- JUMP!: A radical new program that allows T-Mobile customers to upgrade their phones when they want, up to twice per year. The program also includes total protection against device malfunction, damage, loss or theft – all for just $10 per month.
- Rapidly expanding 4G LTE network: T-Mobile’s 4G LTE network now reaches 157 million people across the United States and is live in 116 metropolitan areas. T-Mobile remains on target to have nationwide 4G LTE network coverage by the end of the year, reaching 200 million people in more than 200 metropolitan markets.
- Simple Choice Plan for All Families: Families can get four Simple Choice Plan lines with unlimited talk, text and Web and up to 500MB of high-speed data for only $100 per month (plus taxes & fees) — with no credit check and no annual service contract required.
- Expanding 4G LTE device lineup: T-Mobile introduced pricing and availability for two new 4G LTE-capable devices, including the Xperia Z from Sony and the Nokia Lumia 925. In addition, T-Mobile is providing Samsung Galaxy Tab 2 10.1 users with an LTE software update.
For those of you who are waiting to pick up the Sony Xperia Z smartphone you’ll only need to sit tight a few more days. The handset becomes available on July 17 for $99.99 down, with 24 equal monthly device payments of $20 for well-qualified buyers.