T-Mobile will not stock Moto X in stores

T-Mobile will not stock Moto X in stores

moto_x_pinksWhile T-Mobile does plan to offer support for the Moto X smartphone, you won’t find one in the retail stores around the country. Speaking with AllThingsD, T-Mobile’s Chief Marketing Officer Mike Sievert said that the device will not be “immediately” offered in stores.

[pullquote3 quotes=”true” textColor=”#ff2984″]“We do not plan to stock Moto X devices immediately in our stores but are working closely with Motorola to make the Moto X a great experience for T-Mobile customers. Any news about distribution in our stores would come at a later date. The Moto X optimized for T-Mobile’s 4G LTE network will initially be available through Motorola’s channels.” – T-Mobile CMO Mike Sievert[/pullquote3]

There could be a number of reasons that factor into T-Mobile’s decision not to stock the phone in stores. One of the more likely causes is that T-Mobile has done away with subsidy; AT&T’s version cost $575 (16GB) with the 32GB model listed at $629. Customers who shop on price and specs will see the difference between the Moto X and the HTC One or Samsung Galaxy S4.

Maybe T-Mobile wants to wait things out and see what sort of demand there is before committing to too many units for retail. Maybe they wanna wait until AT&T drops the exclusive rights to custom colors and designs. Maybe they just aren’t ready to shoot out a press release. Whatever the case, it’s going to be like buying a Nexus One over the next few months. Yes, you can get the phone and run it through T-Mobile but you’ll have to do a little legwork.

AllThingsD

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Scott Webster
Scott Webster 6602 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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4 Comments

  1. Tobias
    August 06, 04:57 Reply

    Effectively the device will be shipped directly from Google/Motorola “on demand”. This keeps the inventory, and cost low. T-Mobile won’t display actual devices but just act as a distribution for the contracts only. This will eliminate any inventory cost or stocking fees on the T-Mobile side. Why? While the price of the device might not be lower for the consumer, the margin for Google, Motorola and T-Mobile should increase from this model.

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