July 25, 2014

Instagram: Look for "occasional ad" in your feed

Instagram

Instagram on Thursday confirmed what some of you have been dreading: advertisements in your photo (and video) feeds. A post on the company blog says that, in order to be sustainable, they’ll be soon putting little ads within your social experience. The spots are expected to come from brands you likely don’t follow and that Instagram will start slowly.

The hope, of course, is to make it not-so-obvious as to what’s an ad and what is your typical stuff. They are looking for feedback on the experience and advise that you can easily hide things: done right, it should be akin to ads in your favorite magazines.

We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.

We’ll also make sure you have control. If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.

Instagram