T-Mobile simplifying, ending select rate plans

T-Mobile is proactively migrating customers to the Simple Choice plans and should have everyone switched over by year’s end, according to new reports. Reportedly, T-Mobile is selecting the most applicable plan for customers and giving them a “take it or leave it” sort of deal. Take it and you’ll be off and running with no problem. Want to leave it? You have a few months to opt out of your contract without a termination fee.

A statement from T-Mobile confirms the changes, which come in the name of simplicity.

Maintaining thousands of rate plans is the norm in the industry, but we think it creates unnecessary complexity. Simple is better, which is why we’re reducing the number of older plans in our systems. We’re giving customers on these plans the opportunity to choose a plan that best meets their needs. For the vast majority, their plan will provide similar or better features at a comparable price.

To sweeten the deal, T-Mobile will toss in some goodies for existing subscribers.

ANYONE BEING FORCE-MIGRATED WILL RECEIVE SPECIAL, UNIQUE, AND/OR DISCOUNTED PRICING ON RATE PLANS; prices that are not advertised and will ONLY be available to current Tmobile customers being force-migrated – excerpt from T-Mobile letter

We’ve run into more than a few customers who like their grandfathered plans and features and understand that there might be reluctance in leaving them behind. Are you among those who might go easily or might you be the kicking and screaming type?