September 30, 2014

LG goes on offensive with new mobile ads

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LG has gone on the offensive against the likes of HTC, Samsung, and Apple with a series of new mobile ads. As spotted by Business Insider, the ads make light of different aspects of each competitor. Samsung is ribbed for (data) speeds, Apple is taken to task for its screen size, and HTC is knocked for making users charge their device more often. Reportedly, these banners detect the user’s device and return the appropriate ad.

We like that LG is getting more aggressive in the advertising space and hope that the “friendly competition” creates buzz for their brand. We’re not against any particular player in the Android game, we simply enjoy the back-and-forth. Why? Because it tends to lead to more innovation and lower pricing.

Business Insider

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