First look at how ads will appear on your Instagram feed

So you want to see what Instagram has planned for your feed in terms of feed advertisements. Behold.

It’s a terrible, intrusive, and invasive manner and we hate it already.  Actually, scratch that.  It’s none of those things and we’re actually keen on what’s happening. As we see it, the complaints and concerns from a few weeks back might prove to be much ado about nothing.

We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.

Assuming things don’t change much over time, we’re cool with what Instagram has cooked up. Especially if this only happens on occasion.

Specifically calling out sponsorships while giving users the ability to hide them is fine by us. How about you?


In addition to smartphones and mobile gadgets, Scott has a deep appreciation for film, music, and sunflower seeds. A husband and father, he likes spending down time riding his mountain bike or binge-watching TV. Scott has overseen the day-to-day activities of AndroidGuys since 2007.