Motorola announces Project Ara, a custom modular smartphone initiative

Motorola announces Project Ara, a custom modular smartphone initiative

Motorola on late Monday announced a new open hardware initiative known as Project Ara, which seeks to become the the hardware version of Android. Specifically, Motorola wants to make it so that many companies rally around a single project with their own innovations and products. Boiled down, Motorola thinks we’ll be soon carrying around modular smartphones that are mix-n-match components that suit our needs and wants.

Here… watch this video.

Project Ara aim is to let users create the experience that matters most. Are you a camera-totin’ Instagram lovin’ social media fanatic? Maybe you’ll swap out speakers for a better lens/sensor. Don’t care much for the bells and whistles and only want something to last days on end? No problem. Done right, we’ll be holding on to our devices much longer.

We’ve been working on Project Ara for over a year. Recently, we met Dave Hakkens, the creator of Phonebloks. Turns out we share a common vision: to develop a phone platform that is modular, open, customizable, and made for the entire world. We’ve done deep technical work. Dave created a community. The power of open requires both

Imagine being able to simply swap out the radio and SIM card slot for another carrier. Imagine being able to add a specific sensor or display as it becomes available. Imagine swapping out the module that houses the OS with a newer version. Or a branded experience.  Or a ROM distributed by the community.

The project expects to begin inviting developers to create modules for Project Ara over the coming months with an alpha version of a module developers kit this winter.

Motorola

 

About author

Scott Webster
Scott Webster 6570 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

You might also like

News and Rumors

Gartner says The Future is About Green Robots

Gartner’s about page says that “Gartner, Inc. is the world’s leading information technology research and advisory company. We deliver the technology-related insights necessary for our clients to make the right

News and Rumors

Introducing MOTOBLUR

We’ve waited long enough to see it so let’s cut right to the chase.  Here’s what Motorola has done with Android!  It’s beautiful and bound to have a mass market

News and Rumors

Recent Trademark Filings Hint at T-Mobile’s Future

I decided to poke around the US Trademarks website this morning to see if I could glean anything about T-Mobile’s upcoming projects or handsets. Every once in a while I will do this to see if I can confirm rumors or substantiate a claim. So did I find anything today? You bet. Looking back over the last three months or so, we can see that the carrier is definitely working on something around a successor to the beloved G1.

8 Comments

Leave a Reply