Under Armour acquires MapMyFitness

Under Armour acquires MapMyFitness


“This partnership is about Under Armour enhancing our digital expertise to drive the future of performance innovation for the global athlete community… We will build on the community of over 20 million registered users that MapMyFitness has cultivated in the connected fitness space, and together we will serve as a destination for the measurement and analytics needs of all athletes.”


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