Instagram just announced a new feature for their popular image and video-sharing service, and they’re calling it Instagram Direct. In essence, it works the same way as posting a photo or video to Instagram, except that users can select specific people or groups of people to see it.
It’s essentially almost like a direct message, but with visual content in it. Users can also see when each person has viewed the photo or video. Those receiving this content can view, like, and comment on it as if it was a normal Instagram post.
Instagram Direct is live now, and an update for the Instagram app should be available in the Google Play Store. If you want to give Direct a try, make sure you check for that update!