Facebook on Tuesday confirmed that “a small number of people” will begin to see video ads in their social media feed. Indeed, this is for both the desktop as well as the mobile experience.
According to Facebook, the videos will automatically play as they appear on screen, but sound is muted. Tapping or clicking the video will open it full screen where the audio will also play.
For those worried that Facebook will chew up your data plan with advertisements, the online giant says they are downloaded via Wi-Fi in advance. This way, you’ll get the ads even when you’re offline. A real bonus, no?