Motorola’s Moto X ad in WIRED is ‘first interactive print experience’

Check out the video below which shows how Motorola plans to advertise its Moto X smartphone in January’s issue of WIRED magazine. Not all issues, mind you, but select copies of the magazine will feature the “first interactive print experience”. ┬áIt’s a really cool concept which show how customizable the smartphone can be; it also teases a future of awesome marketing materials.