Yahoo acquires Aviate, promises to fold into Android experience
In another move to bring Yahoo back to its prime, today Yahoo CEO Marissa Mayer took to the stage at CES 2014 to announce its newest acquisition that aligns perfectly with its “team and vision” — Aviate.
Aviate is an Android app that has been in beta for the last few months and automatically organizes your homescreen based on the time of day or location. It places icons, information and shortcuts in smart locations and changes throughout your day.
Yahoo said that they acquired Aviate since it shares their vision for simple and intelligent mobile experiences, and the company hopes to make it a central part of Android-based experiences this year and beyond. Yahoo believes that through Aviate, homescreens will become smarter, more personalized and aware of your context.
Over on its site, Aviate said that they met with Yahoo and it was obvious how aligned their visions are, with Yahoo all about “simplifying and streamlining users’ daily habits through intelligent and beautiful products.” Aviate sees endless opportunities for growth with the Internet giant. It also thanked its users for their “support, excitement and faith.”
Although Aviate is still in private beta, Yahoo had one more announcement that it is giving out 25,000 invites to people who use code “YAHOO.” It’s first come, first serve, so if you want one, you better hurry!