MTV first network to introduce optimized mobile viewing experience
MTV on Wednesday becomes the first TV network to introduce a “fully optimized TV Everywhere/ authenticated viewing experience” on mobile devices. Starting immediately, fans can view full episodes and seasons of series such as “Teen Wolf,” “The Real World Ex-plosion,” and “Girl Code,” from most Android devices. Looking ahead, sister stations VH1, CMT and Logo TV will get the same treatment.
MTV BECOMES THE FIRST NETWORK TO LAUNCH OPTIMIZED TV EVERYWHERE VIEWING ON MOBILE WEB
In Addition to the MTV App Fans Can Now Watch MTV Hit Series Like “Teen Wolf,” “Real World: Ex-Plosion” and “Girl Code” Directly on the Mobile Web
New York, January 8, 2014 – After launching a successful video viewing app in June, MTV today became the first television network to launch a fully optimized TV Everywhere/ authenticated viewing experience on mobile web. Beginning today, fans can watch full episodes and seasons of hit MTV series like “Teen Wolf,” “The Real World Ex-Plosion” and “Girl Code,” from all iOS and most Android devices. In the coming months, similar experiences will be launched for MTV’s sister brands VH1, CMT and Logo TV.
“We’re actively listening to our audience and optimizing our product and design approach to complement how they lead their lives,” said Kristin Frank, EVP of Connected Content for Viacom Music and Logo Group. “With today’s launch, we’re providing our fans with yet another entry point to enjoy their favorite MTV shows and characters.”
In addition to TV Everywhere viewing on mobile web, MTV’s re-launched show pages will feature increased interactivity to allow fans to interact with a show’s cast and characters. In the coming months, MTV will be rolling out additional features.
Today’s announcement comes on the heels of another TV first. In October, MTV became the first network to pre-release an entire season of a series exclusively on an app via authentication. During its pre-release window, “Wait Til Next Year” helped drive the apps biggest streaming week to date per person and increased downloads 47% week-over-week. The series television premiere drew an 8% time period uptick in P12-17. MTV’s three-in-one video viewing app has been downloaded more than 2 million times since its launch in June.
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