September 3, 2014

Motorola CEO: Why not a $50 smartphone?

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So you thought the $399 Moto X and $179 Moto G were great prices, eh? What if we told you that Motorola thinks they could go lower – much lower, in fact? Moto CEO Dennis Woodside, speaking recently with Trusted Reviews, feels like we should be able to get all the way down to $50 smartphones. Yes, without contracts.

“In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179…We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that.”

Looking ahead, Motorola hopes to bring even more customization to the top end of the smartphone line. Without getting into specifics, Woodside hinted at screen sizes and “functionality”. Thankfully, we won’t have to wait long for some of these features to roll out.

“On the more premium side we’re pushing more customisation,” he told us. “Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.”

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