December 19, 2014

T-Mobile: Sprint Merger will help us battle AT&T and Verizon

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T-Mobile USA CEO John Legere says a Sprint Corp. merger and/or consolidation can help battle the likes of AT&T and Verizon Wireless. Consider this our official confirmation that Softbank is interested in a T-Mobile/Sprint combination, but no deal has been yet reached or submitted for regulatory approval.

Legere says that T-Mobile USA needs more airwaves and resources to take on larger carriers, something that a T-Mobile/Sprint team could work together to provide. SoftBank Corp., Sprint’s majority owner is in discussions with T-Mobile USA for the duo team.

Softbank CEO, Masayoshi Son, would like to keep the T-Mobile rebellious spirit alive. Legere wants to make sure that customers have the best advantage among rival carriers.

“I just know that what I’ve got – myself, my leadership team, my company, my brand, the growth – is one of the biggest missing things in the industry. So if I was Masayoshi Son and I was interested in T-Mobile, I would say, you know, I got to – I like what they do.” – T-Mobile CEO, John Legere

T-Mobile seems do be doing much better than Sprint in recent trends as far as consumer growth. In fact Sprint has undoubtedly lost its share of customers to T-Mobile’s network and Uncarrier move. T-Mobile is adding new subscribers about the same rate as Verizon Wireless.

The big benefit for customers of both networks is that a combined LTE-A network won’t discriminate against GSM/CDMA networks, providing better coverage for both companies. If for whatever reason T-Mobile USA and Sprint don’t reach a deal, T-Mobile will still continue to grow.

It seems unlikely that T-Mobile will consider giving up their branding to Softbank or Sprint, so regardless, the T-Mobile name, branding, trending, and more will be here to stay.

TmoNews | Bloomberg