The struggling hardware maker believes this is a turnaround year
HTC has confirmed that they, too, will release a wearable device later this year and join a quickly crowding market. Speaking with Bloomberg recently, HTC Chairman Cher Wang said that one will be available by the Christmas shopping season.
Lest you think HTC happens to just be jumping on a bandwagon, the company advises that they’ve been working on smartwatches and wearable devices for “many years”. But, with problems such as LCD light and battery, it has not been easy bringing something to market.
Regardless of whether HTC was already developing this stuff, they will be perceived as late to the game by the end of the year. Samsung will likely have two generations of their product in the market and there’s stiff competition from the likes of Qualcomm, Pebble, and a host of others.
HTC feels good about this year, however, and thinks 2014 will treat them much better than last year. We’ll see how things get going when HTC’s investor conference kicks off on February 10.