Court rules AT&T’s Aio brand must change marketing colors

Court rules AT&T’s Aio brand must change marketing colors

Lest customers confuse it with T-Mobile’s branding, pre-paid carrier Aio Wireless must stop using the plum colors in marketing. A federal court believes that AT&T’s pre-praid subsidiary Aio’s shade of purple is a bit too close to T-Mobile’s magenta. While some laughed at T-Mobile’s lawsuit against Aio when it was first filed last fall, it’s Legere and Co. having the last laugh today. Aio must stop using the plum color in marketing, its website, social media, and anywhere else a customer might look.

aio_wireless_720

T-Mobile

About author

Scott Webster
Scott Webster 6577 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

You might also like

News and Rumors

Touch Clockworkmod Recovery released for a number of devices, courtesy of Koush

Clockworkmod is without doubt the most useful tool for rooters and ROM installers, providing detailed functions like backup and restore, wiping options, and of course installing ROMs. As awesome as it

News and Rumors

Watch Google I/O full keynote [video]

Looks like you need to set aside a short block of time – only about 4 hours – so that you can watch the full keynote from Google I/O yesterday.

News and Rumors

Wanna Make Calls on Your Nook Color?

It seems it is possible using blue tooth and SIP on a Nook Color that has been rooted and has the latest CM7 Nightly for Encore flashed to it.  It

2 Comments

Leave a Reply