Court rules AT&T’s Aio brand must change marketing colors

Lest customers confuse it with T-Mobile‘s branding, pre-paid carrier Aio Wireless must stop using the plum colors in marketing. A federal court believes that AT&T‘s pre-praid subsidiary Aio’s shade of purple is a bit too close to T-Mobile‘s magenta. While some laughed at T-Mobile’s lawsuit against Aio when it was first filed last fall, it’s Legere and Co. having the last laugh today. Aio must stop using the plum color in marketing, its website, social media, and anywhere else a customer might look.