HTC to offer wider range of products in 2014

HTC to offer wider range of products in 2014

In addition to the flagship, look for mid-range and entry-level models from HTC

A new report out of Reauters today tells us that HTC will employ a different strategy for 2014, namely more phones.

The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market.

Whereas last year saw HTC focusing almost solely on the flagship line HTC One, this year should bring them back into the mainstream. HTC co-founder/chairwoman Cher Wang is optimistic about the future, particularly around the HTC One.

It’s worth pointing out that HTC is reversing a course it already reversed in the last two years. Remember all the various HTC models in 2010-2011? Remember all those versions of the Sensation? HTC said that was too much for them and they stripped down to one key model in 2013. Perhaps there’s a happy medium in there somewhere.

Reuters

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Scott Webster
Scott Webster 6570 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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