HTC to offer wider range of products in 2014
In addition to the flagship, look for mid-range and entry-level models from HTC
A new report out of Reauters today tells us that HTC will employ a different strategy for 2014, namely more phones.
The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market.
Whereas last year saw HTC focusing almost solely on the flagship line HTC One, this year should bring them back into the mainstream. HTC co-founder/chairwoman Cher Wang is optimistic about the future, particularly around the HTC One.
It’s worth pointing out that HTC is reversing a course it already reversed in the last two years. Remember all the various HTC models in 2010-2011? Remember all those versions of the Sensation? HTC said that was too much for them and they stripped down to one key model in 2013. Perhaps there’s a happy medium in there somewhere.