September 22, 2014

HTC to offer wider range of products in 2014

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In addition to the flagship, look for mid-range and entry-level models from HTC

A new report out of Reauters today tells us that HTC will employ a different strategy for 2014, namely more phones.

The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market.

Whereas last year saw HTC focusing almost solely on the flagship line HTC One, this year should bring them back into the mainstream. HTC co-founder/chairwoman Cher Wang is optimistic about the future, particularly around the HTC One.

It’s worth pointing out that HTC is reversing a course it already reversed in the last two years. Remember all the various HTC models in 2010-2011? Remember all those versions of the Sensation? HTC said that was too much for them and they stripped down to one key model in 2013. Perhaps there’s a happy medium in there somewhere.

Reuters

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