July 29, 2014

Taco Bell sees future of fast food with new mobile app

Taco-Bell-Logo

Customers will soon be able to order from their smartphone

Taco Bell is about to change the way you order your fast food. The nationwide chain is currently beta testing a new mobile app experience which lets users place orders and pay for them before stepping foot inside of a restaurant.

It’s a pretty sweet setup, really, and can even tie into your location. Using the GPS from your device it will signal the Taco Bell to start your meal prior to your arrival. Rather than starting immediately, this would ensure you show up and receive hot, delicious tacos. What’s more, you can add and drop things from your items just as if you were in person. Don’t want refried beans? Want to add avocado ranch sauce? Whatever, it’s your meal.

With the popularity of millennials and smart phones, we saw this coming, and decided to build the ground work a couple of years ago for mobile…Mobile is going to be the biggest sort of innovator, shake-up in the quick service industry since the drive-thru.

As of now only five Orange County (California) locations are testing out the mobile app. It’s not clear if this is exlcusive to any particular mobile OS; we would hope for both Android and iOS.

LA Times via Digital Trends