Have a Nexus or GPE device? Download the Google Now Launcher OFFICIALLY from Google Play


When the Nexus 5 was announced the launcher looked a bit different from what people are used to seeing on a stock Android device.We’re used to seeing the same launcher on basically every Nexus device, so it was a bit of a shocker when Google unveiled the new look.It was running the Google Now Launcher with a few more features than the original “stock” look.

Well, Nexus and Google Play Edition device owners rejoice – the Google Now Launcher is finally official! You can grab it from the Google Play Store today, but only if you have a Nexus or GPE device running Android 4.4.

With the GNL, you can swipe left to access Google Now from your main homescreen. Long press on a blank space to access wallpapers, widgets, and settings. And the app drawer is now only used for apps.

No word yet as to whether or not they will release it to non Nexus/GPE devices, but I couldn’t see that happening.

[pb-app-box pname=’com.google.android.launcher’ name=’Google Now-Launcher’ theme=’dark’ lang=’en’]


  1. Is there a reason why it’s GPE/Nexus exclusive? This being Android, I’m sure you can get it to try to install on any device. How does it work on a non-GPE/Nexus phone?

    • No official word about it. It may be because they wanted to test it with the Nexus 5 first, then slowly roll it out to other phones. Just like the difference between iOS 6 and iOS 7, some users didn’t upgrade because they didn’t like the UI of iOS 7. It’s slowly making it’s way! And it works just fine on non GPE phones.