Gartner: Android is now top tablet OS


After its dominance in the smartphone world, Google’s mobile platform now tops the tablet industry as well.

According to a research conducted by Gartner last month, Android tablets reached 121 million sales, holding 61.9 percent of market share. Android-powered tablets market share grew 16.1 percent; 45.8 percent in 2012 with 53 million sales. Roberta Cozza, research director at Gartner, mentioned that the development of cheap Android tablets launched during 2013 played a huge role to this significant progress in both sales and market share — and beating Apple as well. Though, low-pricing won’t be enough to compete in the future, she added.

When it comes to iOS camp, Apple’s iPad line-up market share declined from 53 percent in 2013 to 36 percent in 2012, even though it increased sales from 61 million to 70 million over the period.

“As the Android tablet market becomes highly commoditised, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins,” she said.


Worldwide Tablet Sales to End Users by Operating System, 2013

Operating system   2013 sales   2013 market share   2012 sales   2012 market share
Android 121 million 61.9 percent 53 million 45.8 percent
iOS 70 million 36 percent 61 million 52.8 percent
Microsoft 4 million 2.1 percent 1.1 million 1 percent
Other 41,598 <0.1 percent 379,000 0.3 percent


Have anything to add to this story? Sound off in the comments below.

Source: Gartner via FierceMobile



  1. No surprise here. In the early 80’s Apple was the talk of the town and Dos was a “dog”. Because of idiotic policy of “only me” Apple went from King to niche and Windows ruled. Jobs returned and once again became market share leader big time with same “only me” rules and once again a common OS on multiple machines has pushed them aside. Wanna bet that current trends continue and android moves up a little, Windows Phone moves up a lot at Apple’s expense.

    • Interesting point of view. Though if Microsoft wants WP tablet to grow, it must cut Surface price tag. It is too damn high.

      The Redmond giant must develop the store as well.

      Thanks for sharing your thoughts.