After its dominance in the smartphone world, Google’s mobile platform now tops the tablet industry as well.
According to a research conducted by Gartner last month, Android tablets reached 121 million sales, holding 61.9 percent of market share. Android-powered tablets market share grew 16.1 percent; 45.8 percent in 2012 with 53 million sales. Roberta Cozza, research director at Gartner, mentioned that the development of cheap Android tablets launched during 2013 played a huge role to this significant progress in both sales and market share — and beating Apple as well. Though, low-pricing won’t be enough to compete in the future, she added.
When it comes to iOS camp, Apple’s iPad line-up market share declined from 53 percent in 2013 to 36 percent in 2012, even though it increased sales from 61 million to 70 million over the period.
“As the Android tablet market becomes highly commoditised, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins,” she said.
Worldwide Tablet Sales to End Users by Operating System, 2013
|Operating system||2013 sales||2013 market share||2012 sales||2012 market share|
|Android||121 million||61.9 percent||53 million||45.8 percent|
|iOS||70 million||36 percent||61 million||52.8 percent|
|Microsoft||4 million||2.1 percent||1.1 million||1 percent|
|Other||41,598||<0.1 percent||379,000||0.3 percent|
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