July 31, 2014

Roku Streaming Stick: Roku takes on Chromecast

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The Roku Streaming Stick, a concept announced back in 2012, is finally seeing the light of day. Wanting to make internet and content streaming even easier to use than ever before, Roku has unveiled its HMDI stick. As big as standard USB flash drive, it does everything a Roku box can. The Roku Streaming Stick is expected to hit shelves in April and will cost around $50. Indeed, this device provides access to more than 1,200 channels and services and now finds itself treading on the ground of Google’s Chromecast.

On one hand the Chromecast benefits by having a lower ($35) price tag and an SDK for development. On the other, Roku’s stick provides immediate access to a much wider library of media and comes with a handy remote. In the short term we expect the Roku to do quite well against the Chromecast; down the road, Google’s device could ultimately draw even.

Roku