Chances are good that you’ve encountered LG‘s ad for the G Flex smartphone this week. If not, you will soon. Why? Because it’s terrible, gross, and unlike anything we’d expect for a handset commercial. And you know what? It’s genius.
Sure, most of the comments you’ll find on the YouTube page deride the commercial. And, yes, pretty much every headline you’ll read about it will knock it for being various degrees of awful. But guess what… everyone talking about it knows exactly which company it’s for. What’s more, people also know which device is being advertised, too.
Say what you want about the ad, but it has your attention.
Kudos to LG.