September 2, 2014

Google Play Store prices likely to increase in the UK


The UK Chancellor George Osborne has delivered his budget and an interesting change included within it means that the Google Play Store prices could potentially increase.

The reason being is that digital content downloads will now have to be charged tax for the country they are sold in, instead of where the company selling the content is registered. That means all content distributed through the Google Play Store in the UK will be subject to an increased rate of VAT of 20%.

The rules are set to come into effect on January 1st, 2015, so we shouldn’t see any immediate changes in the UK, but no doubt the increase in taxes will be passed onto the consumer come next year.

[The Guardian]