T-Mobile intros $40 Simple Starter Plan

T-Mobile on Wednesday introduced its latest service option, the $40 Simple Starter plan. Touted as part of something larger unfolding this week (Day 1 of 3), the plan provides unlimited talk, text, and 500MB data with tethering for only $40 per month.

“Un-carrier is a movement, not a marketing strategy. We are freeing consumers from the predatory practices of traditional US wireless companies and that includes these plans that start with a low price and a low data limit, but then hit you with insane fees if you send one too many emails. It’s wrong!.. I know we have it right and when we all are done reporting results from the first quarter – I think you’ll share my conviction.” – John Legere, president and CEO of T-Mobile