September 2, 2014

Samsung debuts LeBron app with 'unprecedented access' to athlete

lebron

Samsung on Thursday announced a brand new Android app designed specifically for Galaxy owners. Called ‘LeBron’, it gives users a look into the athlete’s life as he works his way through the NBA Playoffs. Details include photos and videos of workouts, his clothes and style, post-game commentary, and insight into what motivates him off the court. Also included in the app are lock screens and wallpapers.

Designed by Samsung in conjunction with the NBA the LeBron app is available on the Galaxy S5, Galaxy S4, Galaxy S III, Galaxy Note 3, and Galaxy Note II.

Samsung Gives Galaxy Owners Exclusive Access to LeBron James through New Mobile App

Galaxy owners get inside look into LeBron James’ life in the post-season

Dallas, TX – May 1, 2014 –Samsung Telecommunications America, LLC (Samsung Mobile) today announced “LeBron,” a mobile application that will give fans unprecedented access into the athlete’s life. Exclusively for Galaxy owners, the app provides a unique look into the life of LeBron James as he journeys through the NBA Playoffs.

The LeBron app will allow fans a glimpse inside LeBron’s world at a time when the Miami Heat player is in the midst of his busiest and most exciting time of year. The app will share never-been-seen content including photos and video both on the court and off the court along with game highlights and stats during the NBA Playoffs.

“We are creating content and services that enhance the consumers’ experience with our products,” said Todd Pendleton, chief marketing officer at Samsung Telecommunications America. “The LeBron app is the first of its kind that allows him to connect with his fans in a unique way, and gives our Galaxy owners an exclusive, insider’s view into his world.”

The exclusive content will focus on all areas of LeBron’s life, featuring four sections to browse:

  1. Athlete: Photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.
  2. NBA Playoffs: LeBron’s season and career along with live scores from the Heat’s playoff games.
  3. Style: Photos and videos of his classic style, sneakers of the day, off-the-court looks, a radio that plays his favorite songs, and more.
  4. Journey: Insight into what fuels LeBron off the court including, his charitable work with his Foundation, as well as his home life with his wife and kids.

“Our partnership with Samsung continues to be totally innovative and exciting.” said Maverick Carter, LeBron James’ business manager and partner. “We collaborate on every project, concept, and campaign to come up with ideas that are totally authentic to LeBron and connect directly with his community. The NBA Playoffs are already so compelling and I think fans are going to love an opportunity to go even deeper.”

The app was built by Samsung in conjunction with the NBA and is available on the Galaxy S® 5, Galaxy S® 4, Galaxy S® III, Galaxy Note® 3, and Galaxy Note® II through the Google Play store.

“LeBron” also works in tandem with the NBA Game Time app allowing both apps to link together for current stats and game scores. Samsung also recently launched the Samsung Experience for select Galaxy* users available in the NBA Game Time app, featuring custom lock screens and wallpapers and special content for all NBA teams available first for Galaxy owners.

Through its partnership with the NBA, Samsung is continuing to develop unique mobile content and viewing experiences for fans. Screenshots and additional content is available on www.samsungmobileuspress.com.

*Samsung Experience in the NBA Game Time app is available on the Galaxy S 5, Galaxy S 4, Galaxy S III, Galaxy Note II, and Galaxy Note 3

Samsung, Galaxy, Galaxy S, and Galaxy Note are all registered trademarks of Samsung Electronics Co., Ltd.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.