July 22, 2014

AT&T's Muve Music could potentially be up for sale

Muve Music

Did you know that AT&T is connected to a music streaming service other than Beats Music? Muve Music has flown under the radar for quite some time now, ranging back to around the time that Beats Music came in to play. Cricket Wireless, an AT&T company, is the carrier that deals directly with Muve, and markets it to lower-income users. After quite some time, AT&T may finally be doing something with the streaming service according to sources that were briefed on the company’s plans.

In a report from the New York Times, AT&T is looking to sell Muve Music to another company, and a bidding process has already began. Not much has been said from the sources, but Alejandra Arango, a spokeswoman for Cricket, had some interesting things to say in a recent statement.

After a careful review, we’ve decided to explore alternative music options to Muve. For now, nothing changes for our Muve customers. They’ll continue to enjoy their Muve experience at this time, as we evaluate alternative music options.

It’s not really clear as to why Muve Music is being sold. Maybe we’ll see some more Beats Music integration into Cricket Wireless, or maybe it’s just not doing so well. We’ll have to wait and see if anything official comes from this in the near future.

Source: The New York Times