July 30, 2014

Google jumps over Apple and becomes the most valuable brand

google most valuable in the world millward brown

Google became the most valuable brand in the world by leaping over Apple, at least according to Millward Brown’s 2014 100 Top BrandZ report. According to them Google had a 40% increase in value and is now valued at nearly $158.9 billion. Google Glass (which is in open beta now) certainly had something to do with that revenue bump.

Apple is not worth approximately $147.9 billion and according to Millward Brown they had a decrease of 20%, unlike Google. This could change when the iWatch and the larger iPhone hit the market though, considering they didn’t already, that might have something to do with the decrease in value.

In the 3rd place is IBM valued at $107,5 billion with a decrease in value of 4%, 4th is Microsoft $90.1 billion and an increase of 29%, and so on. You can check the rest of top 10 most valuable brands on the image above.

VIA: PhoneArena
SOURCE: Millward Brown