For consumers on a typical “family-of-four” shared 10GB or higher plan, they have lowered their connection charge per-smartphone to $10 per month. Those on smaller (<=8GB) plans will pay $20 per month. Doing the math, this brings the total monthly USCC bill to $140, $20 less than either Verizon or AT&T.
Businesses benefit as well, as those with 5 devices connected would pay $150 per month, which beats the two big boys by $25.
In case you can’t already tell, it seems the primary motivator for this price change is to provide differentiation for customers who would normally look only at the largest U.S. carriers. Whether that monthly savings is enough to sway an appreciable amount of folks remains to be seen.
US Cellular has also started offering to pay for all early termination fees (up to $350 per line) with a switch from another carrier, a-la T-Mobile.