October 2, 2014

Amazon touts nearly 250,000 apps and games ahead of presumed smartphone launch

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In what can only be a matter of sheer coincidence (hardly), Amazon is touting some incredible figures surrounding its Appstore. Nearly tripling in the last year alone, the selection now figures to more than 240,000 apps and games. What’s more, it’s widely available (nearly 200 countries) and continues to build steam.  Developers seem to be more than pleased with the services and tools available and features like Amazon Coins only add to a high rate of user satisfaction.

Sounds like a lot of great stuff to entice new developers for that upcoming smartphone, eh?

Statistics shared by Amazon today:

  • 65% of developers said that Total Revenue on Kindle Fire is the same or better than developers’ experience with other platforms.
  • 74% of the same developers said that Average Revenue per App/User is the same or better on Kindle Fire than other platforms.
  • 76% of developers indicated that the Kindle Fire platform helps them connect with new market segments—an important indicator that the Kindle Fire platform can be a significant source of net-new business and “reach” for developers at a time when new market segments may be difficult to find on competing platforms, the study noted.

We would expect Amazon to thump their chest a bit in the run-up to announcing their first smartphone. With all eyes on their new device later this week, the door is wide open for added revenue opportunities for developers.

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