While announcing its latest “Un-Carrier” moves Wednesday night, T-Mobile launched Uncarrier 6.0 and introduced some initiatives to “un-leash” music.
The first of the initiatives, UnRadio, was announced in conjunction with Rhapsody and is a new service that aims to eliminate all issues associated with current Internet radio. T-Mobile said that UnRadio is ad-free, offers unlimited skips and a catalog of over 20 million songs. It will be available starting June 23 to all T-Mobile customers with unlimited 4G LTE, while other T-Mobile customers can get it for $4 per month.
Our competitors want you to believe that Internet radio is still free on their networks — but it’s not,” said Mike Sievert, chief marketing officer for T-Mobile. “On AT&T and Verizon, you’re paying for every note of every song you stream. You even pay for the ads. Our goal with Music Freedom is different. We want people to enjoy their music worry-free — the way it’s meant to be.”
UnRadio wasn’t the only thing up its sleeves as T-Mobile also announced that its Simple Choice customers will now be able to stream all the music they want from their favorite streaming services having to worry about using their data. These streaming services include Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker, and Spotify, as well as Samsung’s Milk Music and the forthcoming Beatport music app from SFX.