Well, that didn’t take very long, did it? After roughly one half of a year in existence, Microsoft’s Nokia X line of smartphones is going away. In a letter to employees from Stephen Elop, we learn that Microsoft is downsizing to the tune of 18,000 people of which 12,500 come from the former Nokia branch. As such, Microsoft plans to merge smartphone and feature phone units and sunset the Nokia X series.
Select future models will be altered to run Windows Phone in order to maintain the new, low price points. As for the current models, they will be supported but the software won’t be in any upcoming devices.
In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.