Samsung ushers in new design language with Galaxy Alpha

Expected to launch at the beginning of September, the new desgin focuses on both beauty and functionality

After months of rumors and speculation, the Samsung Galaxy Alpha has finally become official. Announced on Wednesday, the Android-powered smartphone ushers in a new design language that offers users  a compact body with a metal frame. If you ask us, Alpha is a fitting name for the beginning of a new look.

Powered by an octa-core processor (4X 1.8GHz cores, 4X 1.3GHz cores) with 2GB RAM, the Galaxy Alpha also features a 4.7-inch 720p Super AMOLED display and 12-megapixel rear camera. Capable of shooting 4K video, the smartphone packs a number of custom software tools and features, including Shot & More, Beauty Face, and Selective Focus. Other specifications include Wi-Fi, Bluetooth 4.0, GPS, NFC, and a front-facing 2.1-megapixel camera.

In terms of software, the Galaxy Alpha runs Android 4.4.4 KitKat with a host of Samsung apps and services. As often is the case with their handsets you’ll find Ultra Power Savings Mode, Quick Connect, S Health, Finger Print Scanner, and Private Mode.

Samsung expects to ship the Galaxy Alpha in early September in a number of color options: Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver, and Scuba Blue. Pricing, market availability, and colors will be announced closer to release.