Sprint CEO: New rate plans will be “simple, attractive, and very disruptive”
New Sprint CEO Marcelo Claure is ready to hit the ground running. Speaking at a company town hall meeting yesterday, Claure said his first step will be to slash prices for its rate plans as soon as this coming week. Reportedly, the new plans will be “very disruptive” and will give consumers pause when considering another wireless provider.
“We’re going to change our plans to make sure they are simple and attractive, and make sure every customer in America thinks twice about signing up to a competitor,” he said, according to the website.
We’re anxious to see what it is that Sprint has up its sleeve and whether they truly are disruptive. We would love nothing more than a pissing contest between carriers and Un-carriers with a race to the bottom of the hill. The annual CTIA conference is not all that far off so we could see some serious scrambling between providers over the next few months.